Fuel Advertising Inc., DRAFTFCB

Account: The Bay, Hbc
Art Direction for concepts, photography, graphic art, design


Love Christmas

national Christmas beauty campaign. poster, tickets

$25 Christmas Savings Card
gift card. created image

Christmas-Bouncback-Savings-Card.jpg

the Art of Beauty and Style
national beauty event. created hand drawings. in-store signage, postcard invites

Dream Big, The National Gift Registry
book. in-store books, signage, magazine ads, shopping bags

Victoria Day, St. Jean Baptiste Day, Canada Day, Civic Holiday, Labour Day, Thanksgiving
national ad campaign for Canadian holidays. direct mailers, newspaper, magazine ads, in-store signage

magical masquerade
national Halloween themed beauty event. created mask drawing. in-store signage, postcard invites

The Room, St. Regis
Toronto newspaper ad campaign. created the pattern designs and art directed the production work to super impose the patterns into the photography

gifts in bloom
gift card. biodegradable. embedded wildflower seeds you can plant. created the artwork

delicious
gift ideas for dinning and kitchen. national direct mailer booklet

Hbc Olympic Wear, Melbourne 2006
national magazine ads

Hbc Olympic Wear, Vancouver 2010
client wanted an American Apparel feel. national magazine ads

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Graphic Design

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Fuel - Graphic Design Concepts